Improve Your Google AdWords Quality Score With a New, Free, Tool

In AdWords Cost-Per-Click is Driven by Quality Score
In Google AdWords the Cost-Per-Click (CPC) that Google charges an advertiser is based on the competition for a given keyword or search term, your AdWords account history as an advertiser, the domain's history in AdWords, and your Quality Score. The only aspect of this equation you can directly and easily manipulate is your Quality Score.

Your AdWords Quality Score is based on several factors but the easiest factor to manipulate is your ad copy - Headline, Description Line #1, Description Line #2, Display URL, and Destination URL. Google likes to see the user's search term in your ad copy. The more often the user's keyword appears, the more relevant the AdWords algorithm will calculate your ad to be. This means a higher Quality Score and lower CPC.

The Ideal Google AdWords Ad
The ideal ad is a unique ad specific to a single search term with that keyword included in the Headline, Lines #1 & #2, and your Display URL. Having the search term in the Destination URL is less important unless is appears in the domain name.

This means that the ideal ad, in Google's eyes is, one where the user's search term appears often. Additionally, Google would like to see that this keyword's ad group doesn't include many keywords. Ideally the Ad Group will include only 1.

1 Ad Group = 1 Keyword
To recap, Google wants:

• User Search Term in Ad Copy - Headline, Description Lines #1 & #2, Display URL, and Destination URL


• 1 Ad Group per keyword

This is simple enough for a small list of keywords. It is probably even a best practice for a small list. However, when you are testing out the conversion of a new affiliate product or CPA offers you frequently want a large list. You are often looking for that 1 overlooked, neglected, high converting, profitable keyword and it doesn't make sense to find it 1 ad per keyword at a time.

Free AdWords Tool Leverages AdWords Editor
Even for a modest keyword list of 25 keywords the task of creating 1 Ad Group and a unique ads for each keyword is a time-consuming prospect. Just waiting the couple of minutes (per keyword) for the AdWords site to respond means that even a copy and paste job for each individual ad would take almost an hour. And that's after having spent the time to customize each ad for a single keyword.

Recently a free tool has been developed to create customized ads using tokens similar to the dynamic keyword feature Google offers. For Google you can use the dynamic keyword - {keyword} or {KeyWord} - to insert the user's search term into your ad copy. However, this dynamic token does not allow you to create a separate ad group for each keyword. Nor does the dynamic token help your ad copy's Quality Score.

That's why the free tool (see link in Resource Box) was developed.

This new tool allows you to create 1 ad group per keyword using tokens. The token are replaced by the tool meaning that you get 1 ad group per keyword and ad copy with the keyword (instead of the token) in it. Google sees the keyword in the ad copy and your Quality Score rises accordingly.

Also, to avoid lengthy copy and paste operations the free tool leverages the AdWords Editor's ability to use simple text strings to define keywords and ads. This saves you the manual effort and wait time for copying and pasting dozens of ads up to your account.